Binance Launches Brevis (BREV) as 60th HODLer Airdrop

TL;DR:

The post Binance Launches Brevis (BREV) as 60th HODLer Airdrop appeared first on Coinpedia Fintech News Binance has launched Brevis (BREV) as the 60th project in its HODLer Airdrop program, rewarding users who held or staked BNB in Simple Earn or On‑Chain Yield products between December 17 and Decem...

Key Points:

Background:

Airdrops are distributions of free cryptocurrency tokens to wallet addresses, typically used as a marketing strategy or to reward early users and community members. They've become a popular way for new projects to bootstrap their user base and distribute governance tokens fairly.

Why It Matters:

Airdrops can represent significant value for recipients and serve as an important mechanism for decentralizing token ownership. They influence user behavior, drive platform adoption, and have become a key component of crypto project launch strategies and community building.