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Optimove Acquires Smartico in iGaming CRM Consolidation Play
📰 sources⭐ 7.0
TL;DR:
Optimove, the Tel Aviv-based player engagement platform behind the Positionless Marketing framework, has signed an agreement to acquire Smartico, a bootstrapped iGaming CRM company that pioneered gamification-led marketing. The transaction is expected to close in the coming weeks, with financial ter...
Key Points:
Background:
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Why It Matters:
This development could influence SOL price action and market sentiment in the near term.